Targeted sales presentations: how to prepare a deck for a specific client

Why make it targeted?

A generic company presentation says "this is who we are." A targeted presentation says "this is what you produce, and this is where we can save you money and time." For the person making the purchasing decision, the second is far more worth reading. Sunum.App builds it in three steps. It scans the target company's website, researches the company's recent developments and its sector's cost and quality pressures on the web, and then shapes a value proposition where those needs meet your service.

What do you need to enter?

Start a new project, switch on "Targeted Sales Mode," and enter the prospect's website address. If you have context for the meeting, add it to your prompt, for example "pre-tender introductory meeting," "unhappy with their current supplier," or "opening a new factory." That one sentence points the research in the right direction.

What does the system produce?

The output includes the target company's product lines and their likely needs, written in cautious language rather than as firm claims. It also covers recent developments with sources, quality arguments (which risk you reduce and how), cost arguments (which expense you lower and how), likely objections with suggested answers, the probable decision makers, and a small first step to propose. Figures appear only when a source exists, and they are labeled as estimates.

How should you review the output?

• •Are the target's product lines correct? If something is off, it may come from an outdated page on their site. Edit the slide to correct it.
• •Does every figure have a source? Check the source list at the end of the deck. Every figure in the deck is backed by a listed source.
• •Are the quality and cost arguments tied to the services you actually offer? If any point does not match your offering, update your information in My Brand.
• •Are the objection answers sentences you could say in the meeting? If not, add a sentence to your prompt and run the analysis again.

Which products does it work with?

It works with presentations, promo videos, ad films, posters and company profiles. In a video, the opening is built around the target's world and the closing addresses the target company by name. A "what we offer you" page is added to the company profile. Across all products, only the target company's name is used, while its logo and images are left out.

Cost

Targeted Sales Mode adds a separate line item to the product price, and the target company research and value proposition are included in it. You can see the amount in your cart before production begins. When you create a second product for the same client, such as a company profile after the presentation, the target analysis is kept and reused rather than repeated.