Writing on AI content production
What to write, what to expect, how to judge the output. Each guide takes 4–7 minutes, with examples from your line of business.
Latest articles
Presentation tools: slides got cheap, the decision didn't
A practical guide to building and delivering a presentation, with an honest look at what AI slide tools save and the three questions (data, ownership, where the saved hour goes) to settle before buying one.
AI Image and Video Generators: Why Combined Tools Win
A practical guide to AI image and video generators: what the main tools do well, where stitching them together hurts, and when a combined platform such as Sunum.App is the better choice.
Getting started
How to write a good brief
Your one-sentence brief has the biggest influence on the quality of the result. Who it is for, what it is for, and the tone, shown through examples.
Small business promo video: what to say in 60 seconds
Hook, problem, solution, proof, call to action: the structure of a 60-second promo video and how to prepare your brand details for it.
My Brand: how to introduce your brand with a website, a document or a short form
Every output is built from one brand profile. This guide covers the three ways to introduce your brand, the details that shape results most, and tips for editing.
Which visual style? Choosing a style by product and industry
Style does not change the price, but it shapes the result. Style families by product, recommendations by industry, and pairings to reconsider.
How to create your talking portrait
The steps for uploading a portrait photo and producing videos in which your own face speaks, with guidance on choosing the photo and the voice.
Synthetic presenters and looks: a portrait without a photo, one face in different settings
If you prefer not to show your own face, design a presenter from a written description. Then add looks such as office, workshop or store to the same presenter, and choose a different one for each video.
Marketing with Sunum.App+: from finding prospects to the first reply
Advertising and outreach in one workflow: prospect search, prospect report, tailored presentations, company profiles or videos, and IYS-compliant sending. The steps and what to check.
Product guides
Targeted sales presentations: how to prepare a deck for a specific client
A sales deck built from the prospect's own website, with quality and cost arguments tailored to them: how to prepare it and how to review the result.
Ad film storyboard: how to review it and what to change
Scene plan, script and visual prompts: what to check before the film is produced, and which changes you can make afterwards with an edit note at no extra cost.
Poster and social media graphics: what to check when text is part of the image
How many words a headline needs, how to enter figures and which format suits which channel: practical rules for a clear, readable AI-made poster.
How to use a text video for announcements, promotions and quotes
No footage needed: the words themselves move. The fastest video for announcements, promotions, quotes and greetings, with sample briefs and style selection.
Explainer video: how to teach a service in 60 seconds
The most instructive way to teach how something works: a four-step structure, brief examples, five drawing styles and how to choose the right format.
When does a founder scene work in an ad film?
For founders who are the face of their business: what appearing in your own ad film adds, how many scenes to choose, and which product suits those who want to speak on camera.
Personalized video for every buyer: a separate pitch for each company
A generic video draws little attention, and filming for each company one by one is hard to scale. The practical middle path is a personalized video produced for every buyer.
Social clips from your video: a week of posts from one video
A video that is produced and posted only once leaves value unused. Social clips turn the same video into several weeks of vertical content, and a score shows which clip to post first.
Industry examples
How to build an importer-specific sales presentation for customs brokers
A sector example: how to read an importer's website for product lines and likely customs needs, then frame the pitch around delay and compliance costs.
For food exporters: an English presentation and company profile for overseas importers
Sector example: the evidence importers look for (certifications, batch traceability, capacity) and how to prepare an English presentation and company profile.
Products
- AI Ad Film Maker
- Photo to Ad Film
- Script to Video
- AI Promo Video Maker
- AI Presentation Maker
- Turn Your Presentation into a Narrated Video
- AI Poster and Social Media Image Maker
- Company Profile PDF
- Kinetic Typography Video (Text Animation Video)
- Explainer Video (Whiteboard and Hand-Drawn Animation)
- Product Showcase Video
- AI Presenter Video with Your Own Face
- Ad Film With Your Portrait — You Appear in the Scenes
- Personal Promo Video for Professionals Without a Brand
- Video Translation & Dubbing: Get Your Video in Another Language
- Social Clips — Reels and Shorts from Your Video
- Story Video: A Different Person Tells Each Scene
Industries
- Customs and Logistics
- Food and Export
- Manufacturing & Industrial
- Construction and Architecture
- Healthcare and Clinics
- Education and Consulting
- E-commerce and Retail
- Hotels and Tourism
- Software and Technology
- Finance and Insurance
- Legal and Accounting Services
- Real Estate
- Automotive and Service
- Textile and Garment Manufacturing
- Furniture and Home Décor
- Cosmetics and Personal Care
- Agriculture and Livestock
- Energy and Infrastructure
- Machinery and Equipment Manufacturing
- Events and Event Management
- Gym and Fitness
- Beauty and Personal Care