Marketing with Sunum.App+: from finding prospects to the first reply

What it is for

Your content may be strong, but finding the right recipients, preparing a separate message for each prospect and sending in line with the regulations are three more tasks of their own. Sunum.App+ brings these steps into one workflow: find prospects, understand each one, create content tailored to it, then send in compliance with the rules and follow up.

If you are preparing a presentation for a single company, Targeted Sales Mode is enough. If you will be reaching dozens of prospects in the same period, Plus is the right fit.

1. Prospect search

You describe the target market: province, sector, product group, export market. Prospect companies are found from publicly available sources and enriched with details such as founding year, employee range, export countries, product groups, decision-maker job titles (titles, not names), website technology and social profiles. Each prospect is scored. You can filter by province, sector, technology, tag and score, sort the list and download it as a CSV file. A market summary also shows how the prospects found are distributed.

The search works at company level. Personal names and phone numbers are not collected, and an email address is used only when it is a company's general corporate address, such as info@ or sales@. This is a deliberate design choice, made with Turkish data protection law in mind.

2. Prospect report

For the prospect you select, the website is scanned, recent developments are researched, and the needs that overlap with your service are identified. The result is a value proposition in the form of "You produce X, and we solve Y." The report is the foundation of the content, and you stay in control: any inference that looks wrong can simply be deleted.

3. Tailored content

Based on the report, a presentation or company profile addressed to that company is created. With Plus Video, a presenter video made for that specific recipient is created as well. You approve everything before production, and content rights are included in your package. Re-analysis for this content is available and is deducted from your credit balance.

4. Campaign and follow-up

The campaign message is written with AI and you edit it. The sender name is your brand and the reply address is your own email, while the technical delivery runs on the Sunum.App infrastructure. The follow-up sequence runs on days 3, 7 and 14 and is scheduled so that it never lands on a weekend. Every email carries a one-click opt-out link and a list-unsubscribe header, and an address that opts out is not contacted again.

The link in the email leads to a page made for that prospect. The recipient can view the content and answer the question "Would you like to be contacted?" If they answer yes, their details reach you by email and the follow-ups to that prospect stop.

IYS and intermediary service provider (AHS) authorization: before you send

IYS is Turkey's national message management system for commercial electronic messages. Under the Regulation on Commercial Electronic Messages, merchants and tradespeople do not need to give prior consent, but they have the right to opt out, and opt-outs must be recorded in IYS within three business days. The sending brand must be registered in IYS and must authorize Sunum.App as its intermediary service provider (AHS). In the panel you enter your IYS number and give the AHS approval, and the panel spells out each step and the legal risk of skipping it. Sending starts once the brand's IYS registration is in place.

Packages and quotas

Plus includes quotas for prospect searches, prospects, prospect reports, content rights, emails and campaign texts. Plus Video adds presenter videos made for each recipient. The subscription is monthly and renews each month until you cancel. You can cancel at any time, and the cancellation takes effect at the end of the current period. Quotas renew at the start of each period and cover that period's activity. Current quotas and plan details are on the Sunum.App+ page.

Plus Video: the analytics layer

Plus Video adds four kinds of measurement alongside the recipient-specific videos. Video views: for the video opened from the link in the message, the prospect row shows who watched, when, and what percentage. Opens and clicks: measured for every message, with prospects ranked by an engagement score and a "hot prospects" filter to bring the most engaged ones to the top. A/B subject lines: you write a second subject line for the campaign, the first sends are split evenly between the two, and the subject with the higher open rate is applied automatically to the remaining sends. End-of-period report: campaign results, the best-performing subject line and send time, and AI recommendations are gathered in a single PDF, ready to present to management.

The measurements do not collect personal data, and the message states that measurement takes place. Opens are counted when images load, so for email clients that block images the actual open rate may be higher than the figure in the report.