How to use a text video for announcements, promotions and quotes

When is a text video the right choice?

Choose a text video when you have a single message and want viewers to read it within the first two seconds. Sound is often off in social media feeds, and because a text video delivers its message in writing, it works without audio. The best uses are announcements ("our new branch is open"), promotions ("complimentary first check-up throughout October"), quotes (a founder's words, a customer's sentence), and celebration or thank-you messages.

For a brand story, a service list or proof-led storytelling, a promo video is the better fit. To teach a process, an explainer video works best, and to show a product, a product showcase.

What to write in the brief

Give the message, the audience and the channel in one sentence. Figures and contact details appear in the video only when you write them, so include the promotion rate, the date or the phone number in the brief. A single word is enough to set the tone: corporate, friendly, energetic or elegant.

How the lines are built

The AI writes five to nine lines. Each line is two to six words, and the flow follows hook, promise, proof or detail, then call to action. In every line, at most one emphasis word glows in your brand colour. You review the lines on the script approval screen. If a line runs long or the emphasis sits on the wrong word, refine the brief and regenerate. Taglines are always positive and forward-looking.

Six typography styles

Corporate: calm background, clean type; suited to announcements and internal communication. Bold: full background in your brand colour, oversized letters; suited to promotions and launches. Elegant serif: cream background, italic serif; suited to quotes, invitations, hotels and gastronomy. Neon: dark background, glowing type; suited to nightlife, sports and technology. Handwritten: friendly script on a paper texture; suited to thank-you notes, celebrations and holiday greetings. Brutalist: black and white with heavy frames; suited to manifestos and agency announcements.

• •Corporate audience, LinkedIn: corporate or elegant serif.
• •Sales, launches, Reels: bold or neon.
• •Thank-you notes, invitations, holiday greetings: handwritten or elegant serif.
• •Health and public notices suit corporate or elegant serif over neon; corporate B2B suits the corporate style over handwritten.

Format and voiceover

Use vertical for Reels, Shorts and Stories, square or landscape for LinkedIn, and landscape for the web. In the voiceover version, the lines arrive in sync with the speech and the music stays low. In the silent version, the music takes the lead and the lines appear at even intervals. The closing card carries a background in your brand colour and your logo.