Personalized video for every buyer: a separate pitch for each company

The problem

B2B outreach usually comes down to two options: send the same generic video to everyone, or prepare separate content for each company. The first rarely gets opened, and the second is hard to scale.

A personalized video for each buyer sits between the two. You list the websites of the companies you want to reach, and a separate video is produced for each one. You appear in every video, but what is said is specific to that company.

How to prepare the list

Enter one company website per line. Each site is reviewed to understand what the company does, and the script is written around that.

• •Choose companies that have a website, since the video is built from what the site shows.
• •List the companies you genuinely want to reach; the total grows with the length of the list.
• •If you select companies from the same industry, the scripts will share a similar theme. This reflects the common needs of that sector.

Length and total

Because every buyer gets their own video, the length you choose applies to each recipient, so the total depends on the number of companies and the duration. Thirty seconds is enough for most outreach: the goal is to invite a conversation, not to explain everything in the video.

The total updates on screen as you choose the length, and you see it once more in the cart before production starts.

What to say

A good buyer video does three things: it shows that you looked at the recipient's business, it names a problem they already know, and it asks for a short call. Talking about what the buyer stands to lose works better than listing product features.